Foundations
- Google Analytics setup
- Conversion tracking
- Search Console setup
- Tag management
- Consent-compliant tracking
Marketing & Growth
One number everyone trusts.
Measurement built properly from the start, tracking, attribution, dashboards, and reporting that answers what is working, what it costs, and what to do next.
- Fixed-scope discovery before any build commitment
- Integrates with the systems you already run
- Human approval on the actions that matter
- Measured after launch, not just at handover
The business problem
Why organizations ask for this.
When marketing platforms each claim the same conversion, reporting becomes an argument. Decisions stall, and spend continues on the channel with the loudest dashboard.
Capabilities
What is included.
Connected data
- Lead tracking
- CRM reporting
- Campaign attribution
- Call and offline conversion tracking
Reporting
- Advertising dashboards
- Monthly performance reports
- Executive dashboards
- Commentary and recommendations
Use cases
Where it earns its place.
Representative examples of how this service is applied. Your version starts from your own process, systems, and constraints.
- A business unable to tell which channel produces real customers
- A GA4 rebuild after an incomplete migration
- Conversion tracking that survives consent requirements
- A single dashboard combining ads, search, and CRM data
- Offline and phone conversions attributed to source
- Monthly reporting written for management, not for analysts
Integrations
Connects to what you already run.
Elevariq selects models, platforms, and infrastructure according to security, scalability, cost, integration, and ownership requirements.
- Google Analytics 4 and Search Console
- Google Ads and Microsoft Ads
- Meta and LinkedIn Ads
- CRM and lead management
- Email and marketing automation
- Call tracking and telephony
- E-commerce platforms
- Tag management
- Looker Studio and BI dashboards
- Custom conversion APIs
Delivery approach
Six stages, defined deliverables.
- Stage 01
Discover
Audit current performance, demand, competitors, tracking, and commercial targets.
- Stage 02
Design
Build the channel plan, keyword and audience strategy, messaging, and measurement model.
- Stage 03
Build
Produce campaigns, content, landing pages, and the tracking that proves what works.
- Stage 04
Integrate
Connect analytics, CRM, and call tracking so leads are attributed to source.
- Stage 05
Launch
Go live in controlled phases with clear budgets, benchmarks, and review points.
- Stage 06
Optimize
Test, cut waste, scale what converts, and report against agreed business metrics.
Controls & quality
Built to be trusted in production.
Security, permissions, and human oversight are designed in from the first release rather than added after something goes wrong.
Tracking accuracy
Conversions are defined, tested, and de-duplicated before spend increases.
Lead quality review
We report qualified enquiries, not just form fills.
Brand safety
Placement, keyword, and audience exclusions reviewed on a schedule.
Transparent reporting
You keep ownership of every ad, analytics, and search console account.
Budget control
Pacing alerts and change logs so spend never drifts unnoticed.
Compliance
Consent, cookie, and data-handling requirements built into tracking design.
Questions
Analytics & Reporting, answered.
Do you replace our existing analytics?
Usually we correct and extend it. A rebuild is only recommended when the current setup cannot be trusted.
Can you report on leads instead of clicks?
Yes, that is the point of connecting CRM data, and it usually changes where budget goes.
Who owns the accounts and data?
You do. We work within your properties and document the configuration for your team.
How does an engagement start?
With a strategy conversation about the problem, the systems already in place, and the outcome you need. If the scope is unclear, we run a short assessment first and come back with options.
Can we start small?
Yes. Most clients begin with one focused use case, prove it works, and expand from there rather than committing to a full programme up front.
NEXT STEP
Ready to talk about analytics & reporting?
Tell us what is happening today, what it costs you, and what a better version would look like. We will come back with a practical next step.
Your first conversation focuses on the problem, feasibility, priorities, and potential business value.