Healthcare
A patient-focused healthcare website communicating medical services, treatment areas, consultation information, clinic timing, location, and appointment pathways.
View ProjectYouth Leadership & Social Impact
Pelican Fellowship
A content-rich fellowship platform presenting programs, cohorts, applications, events, impact stories, galleries, and participant information.
Youth Leadership & Social Impact
Context
The starting point.
A fellowship programme needed to serve several audiences at once: applicants deciding whether to apply, current fellows looking for programme information, and partners and funders assessing credibility and impact.
Website StrategyUX DesignContent ArchitectureResponsive DevelopmentProgram Presentation
Approach
How the project was structured.
- 01
Audience mapping
Three distinct journeys were defined, apply, participate, and evaluate, and the navigation was built to serve all three without clutter.
- 02
Content architecture
Cohorts, events, stories, and galleries were modelled as structured content so each year adds to the archive instead of replacing it.
- 03
Application journey
The path from programme overview to submitted application was shortened and made explicit at every stage.
- 04
Impact presentation
Stories and galleries were given a consistent format that shows outcomes without overstating them.
- 05
Responsive build
A content-heavy site engineered to stay fast on modest connections and devices.
Design focus
What the build prioritised.
We publish design and engineering decisions rather than unverified performance claims. Where a client shares analytics and agrees to publication, results are added here.
- One platform serving applicants, fellows, and partners
- Cohort content that accumulates year on year
- A clear, unambiguous application path
- Galleries and stories in a repeatable format
- Editable by the programme team
Next project
Consult with Dr. Nisar
Constraints
What the work had to fit inside.
Every project has limits that shape the solution more than the brief does. These were the ones that mattered here.
Built on
Structured content modelCohort archive schemaResponsive component libraryMedia optimization
- Three audiences with conflicting needs sharing one navigation
- An archive that grows every cohort and cannot be rebuilt annually
- Partner and funder scrutiny of how impact is represented
Governance
Programme team held editorial approval; impact claims were reviewed against source material before publication, and the format was designed so future cohorts extend the archive rather than replace it.
On results
We publish performance figures only from a client’s own analytics, with their written permission, and we do not publish numbers we cannot show the source for. Where a prospective client needs evidence of outcomes, we arrange a reference conversation with the client concerned at shortlist stage.
NEXT STEP
Start a project with a clear structure.
Share your audience, content, systems, and objectives. We will propose an approach, a sequence, and a realistic timeline.
Discovery is fixed-scope, so you know what the first phase costs before it starts.